Four Keys to Effective Writing

Effective writing on the job is carefully planned, thoroughly researched, and clearly presented. Its purpose is always to accomplish a specific goal and to be as persuasive as possible. Whether you send a routine e-mail to a co-worker in Cincinnati or in Shanghai or a special report to the president of the company, your writing will be more effective if you ask yourself four questions:


1. Who will read what I write? (Identify your audience.)
2. Why should they read what I write? (Establish your purpose.)
3. What do I have to say to them? (Formulate your message.)
4. How can I best communicate? (Select your style and tone.)

The questions who? why? what? and how? do not function independently; they are all related. You write (1) for a specific audience (2) with a clearly defined purpose in mind (3) about a topic your readers need to understand (4) in language appropriate for the occasion. Once you answer the first question, you are off to a good start toward answering the other three.

Share on Google Plus

About Top World Place

This is a short description in the author block about the author. You edit it by entering text in the "Biographical Info" field in the user admin panel.